Britney is fifteen years old and wants to begin her own business selling cupcakes to coffee shops and restaurants She is having a tough time deciding whether she should express her market share in terms of the revenue generated or the number of cupcakes sold. Regardless of what she chooses, which of the following types of pricing objectives is Britney considering?
a. Status quo pricing
b. Profit oriented
c. Target return on investment
d. Sales oriented
ANSWER: d
Regardless of what she chooses, Britney's pricing objective can be categorized as sales oriented. Sales-oriented pricing objectives are based on market share as reported in dollars or unit sales.
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