Price promotions can dilute brand equity

Billy is usually heavily influenced by the first information he receives on a topic. He is under the influence of a process called

a. anchoring. b. rationalizing. c. trial and error. d. emotional intelligence.

IKEA, the home furnishings retailer based in Sweden, wraps itself in the Swedish flag—literally, since inside and out, their stores are decorated in the national colors of blue and yellow. This is an example of local consumer culture positioning

Indicate whether the statement is true or false