Billy is usually heavily influenced by the first information he receives on a topic. He is under the influence of a process called

An email from Amazon.com offers free shipping on your next purchase of more than $35. This is an example of ________.

A) sales promotion B) Public relations C) Viral Marketing D) stealth marketing E) personal selling

The exclusive right to benefit from a creative work such as a firm is a

a. patent b. copyright c. trademark d. franchise