Coordinating all of a firm's promotional activities and media to produce a consistent, customer-focused message is known as
a. sales promotion.
b. advertising.
c. personal selling.
d. integrated marketing communications.
e. public relations.
Answer: d. integrated marketing communications.
Business
You might also like to view...
The delivery of goods to a common carrier creates a bailment for the sole benefit of the bailor
Indicate whether the statement is true or false
Business
In the development of pro forma statements, a firm that requires external funds means that its projected level of cash is in excess of its needs and that funds would therefore be available for repaying debt, repurchasing stock, or increasing the
dividend to stockholders. Indicate whether the statement is true or false
Business