In the development of pro forma statements, a firm that requires external funds means that its projected level of cash is in excess of its needs and that funds would therefore be available for repaying debt, repurchasing stock, or increasing the

If a company is using "branded house" strategy, it will introduce:

A) co-brands. B) corporate parent brands. C) ingredient brands. D) distinct product brands.

"How many times have you visited the library in the last month?" is an example of:

A) a natural but non-metric response format B) a natural metric response format C) a natural synthetic response format D) a synthetic metric format E) a synthetic annual format