Which statement is most likely true about idea generation in the new product development process?
A) Idea generation is most effective when it occurs after idea screening.
B) Most companies set a limit for the number of ideas generated to simplify the process.
C) Intrapreneurial programs enable customers to contribute to the idea generation process.
D) Idea generation is usually followed by procedures that reduce the total number of ideas.
E) A company can either develop ideas through internal or external sources but not through both.
D
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A disadvantage for which of the following types of syndicated services includes interviewer error?
A) media panels B) scanner volume-tracking data C) audit services D) in-depth interviews E) surveys
Household purchases are recorded through electronic scanners in supermarkets for which of the following syndicated services?
A) surveys B) media panels C) scanner volume-tracking data D) audit services E) sales tax monitoring