Amaya works in the marketing department of a national clothing retailer
Amaya's job involves identifying customers who are most likely to generate profits for her company and communicating with those customers in meaningful ways that will encourage them to shop in her company's stores more frequently and to purchase more items during each visit to the store. Amaya's job focuses on ________.
A) the physical function of marketing
B) the sales orientation
C) the production orientation
D) perceived needs
E) customer relationship management
E
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A benchmarking process that focuses on how best-in-class companies achieve their results is referred to as ___________________________________
Fill in the blank(s) with correct word
According to the Toyota Motor Company, waiting time is necessary in production and is not classified as waste
Indicate whether the statement is true or false