The Landrum-Griffin Act encouraged union activity by guaranteeing each employee the right to bargain collectively without interference, restraint, or coercion

Booster bar is a popular brand of energy bars in Canada. The company sold these bars singly or in packs of two in the South Asian markets, instead of their regular multiple-item packaging containing 10 or 20 bars to make it more affordable for the consumers. Which of the following requirements of the local market is influencing product adaptation in the above scenario?

A. Legal requirements. B. Political requirement. C. Economical requirements. D. Technological requirements. E. Cultural requirements.

An advertiser that uses its Web site to attract consumers classified as Innovators, Achievers, and Experiencers most likely uses the ________ segmentation system?

A) BrandAsset Archetypes B) VALS2™ C) RISC D) PRIZM NE