An advertiser that uses its Web site to attract consumers classified as Innovators, Achievers, and Experiencers most likely uses the ________ segmentation system?

A) BrandAsset Archetypes
B) VALS2™
C) RISC
D) PRIZM NE

B

Business

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________ is possible today

A) Single sign-on B) Reduced sign-on C) Both A and B D) Neither A nor B

Business

"Use abbreviations and acronyms only when they are widely understood by users and are significantly shorter than the full text" is not a guideline for displaying text

Indicate whether the statement is true or false

Business