Frito Lay holds a contest for customers to submit ideas for new flavors of Lays potato chips. Which phase of product development? does this represent?

Broker Betty refers all of her clients to a particular title insurance company, who in turn pays her $20 per referral. Under RESPA, this is permitted:

A. as a matter of practice B. as long as the broker discloses this fact to both buyer and seller C. as long as the buyer and seller consent D. under no circumstances

Which statement is true about the full-profile approach to constructing conjoint analysis stimuli?

A) It is possible to reduce the number of paired comparisons by using cyclical designs. B) The number of stimulus profiles can be greatly reduced by means of fractional factorial designs. C) The advantage of pair-wise is that it is easier for the respondents to provide judgments on the paired comparisons. D) The disadvantage of pair-wise is that it requires more evaluations than the full-profile approach.