When developing an MPR plan, marketers should conduct a ________ to analyze a firm's internal strengths and weaknesses and its external opportunities and threats

A media strategy is the process of:

A) investigating the media usage of a product's target market B) analyzing and choosing media for an advertising and promotions campaign C) selecting the outlets of each media that will be used for an advertising campaign D) choosing the proper appeal, message, strategy, and execution

Federal and state government statutes that regulate the safety of food, drugs, cosmetics, toys, vehicles, and other products are collectively referred to as consumer protection laws

Indicate whether the statement is true or false