A media strategy is the process of:
A) investigating the media usage of a product's target market
B) analyzing and choosing media for an advertising and promotions campaign
C) selecting the outlets of each media that will be used for an advertising campaign
D) choosing the proper appeal, message, strategy, and execution
B
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Central Perk orders their organic coffee filters from a South American supplier that mails them as inexpensively (hence, as slowly) as possible
Central Perk uses 80 filters a day with a standard deviation of 15 days. It would be disastrous if they ran out of these filters, years ago customers caught them using paper towels from the men's room and business suffered. They have set their service level at 99.5% in hopes of avoiding a similar situation. It takes a fortnight to receive a shipment and the standard deviation of the shipping time is five days. What is their reorder point? A) 1865 filters B) 1962 filters C) 2074 filters D) 2158 filters c
A debugger allows you to examine the program from outside; testers, on the hand, examine the application from inside
Indicate whether the statement is true or false