A ________ delivered by a product is the outcome that motivates a customer's buying behavior

The primary advantage of the multiple-step format lies in the simplicity of presentation and the absence of any implication that one type of revenue or expense item has priority over another.

a. true b. false

Using teams of people from sales, marketing, engineering, finance, technical support, and even upper management to service large, complex accounts is known as complex selling

Indicate whether the statement is true or false