Anticipating emerging issues is really part of pre-crisis planning more than of crisis planning itself

Of the seven steps involved in international advertising, _____ almost always represents the most daunting task for international marketing managers.

A. developing messages B. selecting effective media C. executing the campaign D. composing and securing a budget E. specifying the goals of the communication

The stepping-stone method frequently achieves an optimal solution as soon as it calculates an initial feasible solution

Indicate whether the statement is true or false