What are the advantages and disadvantages of using demand-based pricing?
What will be an ideal response?
Demand-based pricing assures a firm that it should be able to sell what it produces at the determined price because the price is based on market research findings about customer demand rather than on the seller's costs. Disadvantages include the difficulty in estimating demand accurately and that there is no assurance the price will be profitable (or even cover costs).
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Which formula provides a "listenability" measure for broadcast copy?
A. Rudolph Flesch's Score D. A. C. Nielson's Ratings B. Robert Gunning's Fog Index E. Irving Fang's ELF C. Edward Fry's Graph
When the option holder decides to exercise the option, the option writer has the option to not fulfill the request
Indicate whether the statement is true or false