Vox is an example of the Digital First business model

Establishing credibility in persuasive messages

A) is impossible unless the audience is already familiar with you. B) is a waste of time, since data and evidence are the only things audiences find convincing. C) requires a condescending, "know-it-all" tone. D) works only when you make negative comments about your company's competitors. E) is essential when you are trying to persuade a hostile or skeptical audience.

Which of the following statements is true regarding a focus group?

A) It is a quantitative research method. B) The most popular use of focus groups is for scientific research. C) It usually involves a professional moderator. D) The results obtained can be safely generalized.