Establishing credibility in persuasive messages
A) is impossible unless the audience is already familiar with you.
B) is a waste of time, since data and evidence are the only things audiences find convincing.
C) requires a condescending, "know-it-all" tone.
D) works only when you make negative comments about your company's competitors.
E) is essential when you are trying to persuade a hostile or skeptical audience.
Answer: E
Explanation: E) When you are trying to persuade a skeptical or hostile audience, credibility is essential. You must convince people that you know what you're talking about and that you're not trying to mislead them.
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The process of calculating what dollars received in the future are worth today is called
A) calculating the yield to maturity. B) discounting the future. C) compounding the future. D) compounding the present.
What happens to a mortgage that is recorded following the start of construction on the property?
A) The mortgage still has first priority B) The mortgage has a lesser priority than the construction liens C) The mortgage is invalid D) None of the above