Campaigns must:

a. All look alike
b. Contain the same headline
c. Be placed in the same media
d. Contain the same big idea and attitude

d

Communication & Mass Media

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In a(n) _____ culture, children are raised to be autonomous and live on their own by late adolescence

a. collectivistic b. primary c. individualistic d. group-oriented

Communication & Mass Media

One situation that may indicate that self-efficacy messages are needed even in the earlier stages of the model is _______.

a. when the behavior is especially difficult to perform b. when a person is resistant to behavior change c. when a person has no experience with the behavior d. when a fear appeal is used

Communication & Mass Media