Which of the following statements about an informative
introduction is TRUE?
a. It should be less than 5 percent of total speech
time.
b. It should end with a "WOW" statement.
c. It should "pitch" your speech to your audience.
d. It should include an audience response statement.
c
Communication & Mass Media
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Public relations professionals use research for which of the following reasons?
A) achieving credibility with management B) defining audiences and segmenting publics C) formulating strategy D) testing messages E) all of the above
Communication & Mass Media
Which of the following is NOT an example of qualitative research?
A) mail surveys B) focus groups C) in-depth interviews D) observation E) role-playing studies
Communication & Mass Media