A college registrar's office requires you to first visit with one of three advisors and then with one of two financial professionals. This system is best described as which of the following?

Which of the following is true of advertising in the new marketing communications model?

A) Advertisers are increasingly shifting toward digital media. B) Advertisers are spending more on broadcast advertising. C) Advertisers are finding traditional media less expensive. D) Advertisers are using less targeted media to reach customers. E) Advertisers have replaced print catalogues with digital versions.

The Guidance Company is modern and contemporary. The Guidance Company has a personality that is:

A) dominant. B) innovative. C) boy scout. D) stylish.