Which of the following is true of advertising in the new marketing communications model?
A) Advertisers are increasingly shifting toward digital media.
B) Advertisers are spending more on broadcast advertising.
C) Advertisers are finding traditional media less expensive.
D) Advertisers are using less targeted media to reach customers.
E) Advertisers have replaced print catalogues with digital versions.
A
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If the firm has earnings available to common shareholders, it has two choices of what to do with these earnings: it can either ________ or ________
A) pay dividends to the common shareholders; retain the earnings to finance future projects and investments. B) pay dividends to the preferred shareholders; repurchase common stock. C) pay dividends to the bondholders; retain the earnings to finance future projects and investments. D) pay dividends to the common shareholders; pay dividends to the bondholders.
A corporation suffering big losses might be more likely to suspend interest payments on its bonds, thereby
A) raising the default risk and causing the demand for its bonds to rise. B) raising the default risk and causing the demand for its bonds to fall. C) lowering the default risk and causing the demand for its bonds to rise. D) lowering the default risk and causing the demand for its bonds to fall.