What is the PRIMARY purpose of audit trails?
A. To better evaluate and correct audit risk resulting from potential errors the auditor might have committed by failing to detect controls failure
B. To establish a chronological chain of events for audit work performed
C. To establish accountability and responsibility for processed transactions
D. To compensate for a lack of proper segregation of duties
Answer: C. To establish accountability and responsibility for processed transactions
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A) develop a mission statement B) perform a situation analysis C) develop marketing strategies D) develop distribution strategies E) implement the plan
With referral programs, firms estimate word-of-mouth by monitoring ________
A) search engine hits B) blogger comments C) podcast usage D) customer inquiries E) coupon redemptions