With referral programs, firms estimate word-of-mouth by monitoring ________

A) search engine hits
B) blogger comments
C) podcast usage
D) customer inquiries
E) coupon redemptions

E

Business

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What are some guidelines for MPR professionals who use blogs and podcasts to establish a firm's expertise?

What will be an ideal response?

Business

The average cost of benefits as a percentage of wages and salaries ranges between

(a) 20-25% (b) 25-30% (c) 30-35% (d) 35-40%

Business