Report preparation and presentation is the final step in the marketing research project

Which of the following is often reported as an extraordinary item?

a. Amortization expense. b. Impairment losses for intangible assets other than goodwill. c. Impairment losses on goodwill. d. None of the above.

Aromas Inc, introduced a new line of shower gels. To analyze consumer reaction, the company interviewed people who bought them. When Sarah was asked why she had chosen the new shower gel, she said she bought it because a friend recommended it

Sarah is at which level of the brand dynamics pyramid? A) presence B) bonding C) relevance D) performance E) advantage