Aromas Inc, introduced a new line of shower gels. To analyze consumer reaction, the company interviewed people who bought them. When Sarah was asked why she had chosen the new shower gel, she said she bought it because a friend recommended it

Sarah is at which level of the brand dynamics pyramid?
A) presence
B) bonding
C) relevance
D) performance
E) advantage

A

Business

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According to the text, which of the following is the first step in the sampling design process?

A) define the population B) determine the sampling frame C) select sampling technique(s) D) determine the sample size E) count your resources available

Business

__________refers to the trend of end users developing their own information systems with little or no formal assistance from an information systems team

A) Insourcing B) Outsourcing C) Self-sourcing D) Crowdsourcing

Business