Customer tracking and profiling are key tools for effective CRM

Successful firms _______ the needs of all stakeholders, and manage the organization in a manner which ensures its survival today, but protects its long-term competitiveness and sustainability going forward.

A. balance B. neglect C. recognize D. ignore E. understand

Sonya and Amber work together in the Hong Kong corporate office

Despite having similar backgrounds and education, they cannot agree on whether it is appropriate to offer bribes to Chinese officials for the purpose of expediting business transactions. Which ethical generalization does this most likely illustrate? A) Individuals have their personal belief systems. B) Culture has the strongest influence on personal ethics. C) Personal values rarely overlap with global business dealings. D) Society requires individuals to rationalize ethical inconsistencies.