Successful firms _______ the needs of all stakeholders, and manage the organization in a manner which ensures its survival today, but protects its long-term competitiveness and sustainability going forward.

Synergy Corp. is large seller of energy-efficient bulbs that uses extensive promotional strategies to stimulate sales. Synergy has noticed that a competitor is doing well and is steadily gaining a large market share

The marketers at Synergy want to counter the competitor immediately by increasing the sales of its bulbs. What quick step can Synergy take to stimulate the sales of its products? a. Change the pricing strategy b. Adopt new production techniques c. Enter into new supplier contracts d. Adopt a divesting strategy

Which of the following organizations would be most likely to have members of its sales force acting as technical salespeople?

A. A manufacturer of baby food B. A manufacturer of road building equipment C. A television network D. A newspaper publisher E. An advertising agency