Why would a firm establish a non-joint venture strategic alliance instead of a joint venture? What are the characteristics of a non-joint venture strategic alliance?
What will be an ideal response?
A formal management organization allows a joint venture to be broader in purpose, scope
(or range of operations), and duration than other types of strategic alliances. A non-joint venture
strategic alliance may be formed merely to allow the partners to overcome a particular hurdle
that each faces in the short run. A joint venture will be more helpful if the two firms plan a more
extensive and long-term relationshi
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When developing a wiki, which of the following allows contributors to practice their writing without fear the writing will be published?
A) The pyramid B) Discussion section C) Templates D) Sandboxes E) Scratchpad
In which of the following cases is little or no test marketing most likely recommended for a new product?
A) when the product requires a major investment B) when management is unsure of the projected demand for the product C) when the risks associated with introducing the product are high D) when management is unsure of the marketing program for the product E) when the costs of developing and introducing the product are low