A perceptual map that contains both brand spatial locations as well as consumer perceptions of their ideal brand is known as:
A) joint space.
B) multidimensional scaling.
C) biplots.
D) markov chain.
A
Business
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________ occurred when Alton Johnson's fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the American market
A) Idea screening B) Idea generation C) Concept testing D) Product development E) Product manufacturing
Business
An important goal of a diversity training program is to
A) achieve minority hiring quotas. B) help employees deal more effectively with people of different cultures. C) move women and minorities into managerial positions more quickly. D) market products to ethnic groups more effectively.
Business