________ occurred when Alton Johnson's fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the American market

A) Idea screening
B) Idea generation
C) Concept testing
D) Product development
E) Product manufacturing

B

Business

You might also like to view...

The penetrated market is the set of consumers who have an interest in a market offer but do not have the accessibility

Indicate whether the statement is true or false

Business

The objectives section in a marketing plan ________

A) covers the goals of the marketing plan project B) provides a sketch of the market in which the plan is to be implemented C) examines the separate groups that make up the market D) surveys the organization's competition

Business