________ allows consumers to gain additional information about a product through the use of a remote control

A) Telemarketing
B) Kiosk marketing
C) Podcasting
D) Video conferencing
E) Interactive television

E

Business

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________ are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style

A) Shopping products B) Convenience products C) Unsought products D) Capital items E) Supplies and repair services

Business

Regarding information dependence issues, which of the following examples best illustrates the concept of a hidden profile?

a. Mary, Talia, and Sue have researched where the company retreat should be held this year, and they seem to agree on the location. However, Talia has found out some information that she hasn't yet shared with the group; a motorcycle convention at the same time and location as their retreat, which, if shared, will probably contradict the team's common choice. b. Kelly, Bob and Dan have separately researched options for next year's company retreat. Each team member has unique information regarding the choices for the event location. No one location seems to be the best choice for the retreat. c. Carl, David, and Jean are considering six pieces of information regarding the decision about the location of their company retreat. Even though each piece of decision criteria seems to be of equal importance, Dan and Carl have been overemphasizing the importance of access to nature trails. Mary feels pressured to overweigh this individual decision point at the expense of other criteria. d. Ted, Paul, and Laurel together have done their research about the choices for the location of the company retreat. Each person knows the same information, both good and bad, as the other group members.

Business