Characteristics that contribute to individual perceptual differences are

a. body type, physiological and psychological states, and cultural background.
b. background, experiences, and where you were raised.
c. physical characteristics, psychological state, cultural background, gender, media, perceptual set.
d. language, culture, gender and nationality.

c

Communication & Mass Media

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When giving a speech of introduction it is important that your __________ be consistent with

the speaker's presentation. a. wardrobe b. nonverbals c. tone d. none of the above

Communication & Mass Media

Surveys, focus groups, and interviews are all ________ methods of audience analysis

A) informal B) formal C) speculative D) general E) simple

Communication & Mass Media