Surveys, focus groups, and interviews are all ________ methods of audience analysis

A) informal
B) formal
C) speculative
D) general
E) simple

B

Communication & Mass Media

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Effective groups strive for total conformity to the group's norms

Indicate whether the statement is true or false

Communication & Mass Media

Games and training exercises can be used to encourage audience

participation. Indicate whether the statement is true or false

Communication & Mass Media