Industrial products are normally less complex than consumer products

In an online report, headings

A) should rarely be used. B) can be used as links to other sections of the report. C) are considered trendy and should usually be avoided. D) complicate the organization of your report by enabling readers to jump from section to section. E) should never be longer than one word.

A product with a low perceived value is most likely to ________

A) fall within the fair value zone on a value map B) fall below the fair value line on a value map C) have a high market share D) have a low market share E) have delighted customers