A product with a low perceived value is most likely to ________
A) fall within the fair value zone on a value map
B) fall below the fair value line on a value map
C) have a high market share
D) have a low market share
E) have delighted customers
D
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The movement toward relationship selling causes most firms to
A. Increase the size of the sales force B. Reduce the number of vendors they do business with C. Focus on maximizing sales D. Increase the cost of value management E. Solicit new sources of supply rather than from existing sources
Choose the false statement
A) The insured need never repay a policy loan, nor is he required to pay interest on the loan. B) The insured usually has the right to borrow 80% of the face value of an ordinary life insurance policy. C) Unpaid policy loans are deducted from the beneficiary's proceeds if the insured dies. D) Life insurance companies cannot refuse to make policyholder loans on policies that have loan values.