A store classifying its offerings so that tennis shoes, tennis rackets, and tennis tops and shorts are located together utilizes a market segment product grouping

Easy Spirit uses ads featuring a country music singer with the hope that her fans will see her wearing Easy Spirit shoes and want to wear the same shoes she wears. Easy Spirit is hoping the singer's fans view her as a ________

A) steward B) status symbol C) heuristic D) reference group E) microculture

________________ by itself does not establish a definite style, but it will contribute to style

a. Using dynamic words b. Sentence length c. Verb choice d. Writer's personality