Easy Spirit uses ads featuring a country music singer with the hope that her fans will see her wearing Easy Spirit shoes and want to wear the same shoes she wears. Easy Spirit is hoping the singer's fans view her as a ________

Which of the following provides the most meaningful cost index (dollars and cents per thousand per year) of cash value life insurance?

(a) traditional net cost (b) Linton yield (c) surrender cost index (d) human life value

Which of the following is the least aggressive tactic used by advocacy groups?

Public communications Media advocacy Distributive bargaining Class action lawsuits