For PBXs, nighttime calling is ________

People who love to fish prefer Magic Lures that are cut from ash or cedar and then hand-painted and hand-tied with a feather skirt. Advertising for Magic Lures emphasizes how its lures, unlike others, are all handcrafted. What is being described?

a. Magic Lures's competitive advantage b. Magic Lures's sales promotional theme c. Magic Lures's one-to-one marketing advantage d. Magic Lures's marketing differentiator

Which of the following is not a reason that order effects may affect judgments made later?

a. First impressions are always correct. b. Fatigue c. Lack of attention d. People discount contrary impressions in order to confirm first impressions.