The mass media are contributing to status conferral and __________ when they give attention to people or issues and thus make them matters of concern for the public

Rixton Inc, with the support of Ad360, unveils its new mobile phone using a variety of advertising techniques. Later, Rixton Inc conducts a survey and finds that 70 percent of the customers bought the phone because of their friends' suggestions

In this case, what does this survey show? How can this type of behavior be explained? a) Word-of-mouth public relations and viral marketing campaigns are crucial. This can be explained because customers preferred a personal recommendation from someone they know and trust. b) Longer and in-depth articles pay a key role in marketing campaigns. This can be explained because customers were influenced by the wide range of information that was made available to them. c) Longer and in-depth articles pay a key role in marketing campaigns. This can be explained because customers were influenced by the personal views of the experts. d) Word-of-mouth public relations and viral marketing campaigns are crucial. This can be explained because customers were more influenced by the mass media than their friends and colleagues.

Which of these is a motive appeal, as listed in the text?

a. the need for autonomy b. the need for prominence c. the need to be free of pain d. the need to feel safe e. all of these f. none of these