A marketing researcher feels that her job is becoming more and more challenging. All of these factors could make the job of a marketing researcher more challenging, EXCEPT:
a. people are using gatekeeper technologies more extensively.
b. newer technologies are radically changing the way marketing research information is collected, processed, and distributed.
c. the marketing researcher's firm has recently ventured into several foreign markets.
d. advances in statistical software have made it difficult to do data analysis.
e. marketing research is playing a more important role in strategy development.
Answer: d. advances in statistical software have made it difficult to do data analysis.
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The sale or transfer of goods ordinarily held for sale in the course of business is governed in California by
a. the Business Opportunity Code. b. the Commercial Transfer Law. c. the Uniform Commercial Code. d. the Real Estate Law.
"The Few. The Proud. The Marines" used in every Marine ad demonstrates:
A) an identifiable selling point B) credibility C) campaign duration D) a repeated tagline