In the consumer decision-making process, the buyer is the person who ultimately makes the buying decision

The maker of Protect Your Hands hand sanitizer decided to test its consumers' reactions to one of its new products, Protect Your Hands Sanitizing Wipes

It sent out flyers advertising several of the company's products along with the new product to select customers of the target market. The flyer also asked the customers to shop in a mock store filled with real products, including the new product. In this case, the maker of Protect Your Hands has used -_____. a. crowdsourcing b. simulated market testing c. concept testing d. product simulation

The Export-Import Bank is an agency of the United Nations and its mission is promoting global trade.

a. true b. false