The maker of Protect Your Hands hand sanitizer decided to test its consumers' reactions to one of its new products, Protect Your Hands Sanitizing Wipes
It sent out flyers advertising several of the company's products along with the new product to select customers of the target market. The flyer also asked the customers to shop in a mock store filled with real products, including the new product. In this case, the maker of Protect Your Hands has used -_____.
a. crowdsourcing
b. simulated market testing
c. concept testing
d. product simulation
ANSWER: b
The maker of Protect Your Hands has used simulated (laboratory) market testing. Simulated market tests typically entail showing members of the target market advertising for a variety of products and then monitoring purchase behavior in a mock or real store.
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Measures enacted in the South from 1877 to the 1950s legalizing segregation in public places, buses, trains, restaurants, schools, and businesses were known as Jim Crow laws.
a. true b. false
The introduction to market activities include
a. deciding where, when, how, and to whom a new product should be launched b. seeking the target market's reaction to a new product c. using break-even analysis to determine the attractiveness of the proposal d. developing a preliminary outline of the marketing strategy it will use to introduce the product e. develop brochures, schedules, ads, marketing materials and other materials