Research about our bodies generally shows that
a. women tend to be more conscious about their weight than men.
b. women seem to think men prefer thinner women than men actually report.
c. men seem to think women prefer bigger men than women actually report.
d. all of the above are true.
ANS: d
Communication & Mass Media
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Tracking media coverage and comparing it over time is known as
A) intercept surveys. B) focus groups. C) benchmarking. D) marketing research. E) none of the above.
Communication & Mass Media
It's highly effective to send memos or emails en masse to a large group of, say, employees
Indicate whether the statement is true or false
Communication & Mass Media