Tracking media coverage and comparing it over time is known as

A) intercept surveys.
B) focus groups.
C) benchmarking.
D) marketing research.
E) none of the above.

Answer: C

Communication & Mass Media

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Increasing the amount of communication will always result in a great benefit

Indicate whether the statement is true or false

Communication & Mass Media

When poor listening is due to audience members letting their minds wander to things other than the

speaker's message, this is known as A) audience feedback . B) listener distractions. C) limited attention span. D) jumping to conclusions. E) normal listening behavior.

Communication & Mass Media