Tracking media coverage and comparing it over time is known as
A) intercept surveys.
B) focus groups.
C) benchmarking.
D) marketing research.
E) none of the above.
Answer: C
Communication & Mass Media
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Increasing the amount of communication will always result in a great benefit
Indicate whether the statement is true or false
Communication & Mass Media
When poor listening is due to audience members letting their minds wander to things other than the
speaker's message, this is known as A) audience feedback . B) listener distractions. C) limited attention span. D) jumping to conclusions. E) normal listening behavior.
Communication & Mass Media