The pricing policy used by Middleton Industries, manufacturer of Renaissance charms for bracelets and necklaces, is to set prices so that its retail prices are as high as the market will tolerate. Additionally, Middleton strives to keep its costs at an industry low by using silver and gold overlays over charms made of cheap base metal. This is an example of what type of policy?
a. profit maximization
b. market share pricing
c. demand-oriented
d. sales maximization
Ans: a. profit maximization
Business
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Business
If your selling price per unit is $22, your COGS is $6 and your other variable expenses per unit are $7, your contribution margin per unit is ________
Fill in the blanks with correct word
Business