If you were constructing an audience-analysis questionnaire and wanted to learn the strength of your listeners' attitudes for or against the use of animals in medical research, which of the following would be the best kind of question to ask?

Which of the following is NOT a type of example?

A) single instance B) hypothetical C) case study D) anecdote E) brief

SELECT ALL THAT APPLY. Which of the following actions should you do to apply audience centricity to the writing of news stories?

A. demonstrate how the story affects you as a reporter B. pick stories that matter C. demonstrate the value of the story to readers in the lead D. address the reader directly as “you”