SELECT ALL THAT APPLY. Which of the following actions should you do to apply audience centricity to the writing of news stories?

A. demonstrate how the story affects you as a reporter
B. pick stories that matter
C. demonstrate the value of the story to readers in the lead
D. address the reader directly as “you”

B. pick stories that matter
D. address the reader directly as “you”

Communication & Mass Media

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In regard to delivery notes, your text suggests using

A) only a delivery outline. B) a minimum of 6 index cards. C) a handwritten manuscript of the speech. D) your preparation outline.

Communication & Mass Media

To communicate ethically, use the __________ rule when referring to individuals with

disabilities. a. people power b. people first c. disabled listener d. handicapped person e. none of the above

Communication & Mass Media