Which item is not a good reason for using a standardized message strategy?
a. Differing literacy rates across regions
b. Shrinking product life cycles
c. Common product preferences
d. Cost reductions by avoiding duplicating creative effort
A
Standardized messages work well in markets with common product preferences. The use of a standardized message improves marketing efficiency and leads to lower costs. Shrinking product life cycles pressure companies to accelerate worldwide rollout of new products. The shorter life cycle makes it difficult to work with local agencies. Differing literacy rates works against standardization. A magazine campaign that works well in a literate country may not work at all in a country with a low literacy rate.
You might also like to view...
In a brief essay, discuss how differentiation strategies and cost leadership strategies affect international marketing decisions. Provide examples of firms that use both strategies
What will be an ideal response?
Which of the following is consistent with the efficient market hypothesis?
A) so-called value stocks outperform growth stocks. B) stocks that have performed well over the past year continue to perform well for several more months. C) a company announces higher than expected sales and earnings. The stock price immediately increases by 10%. D) a company announces higher than expected sales and earnings. The stock price remains unchanged.