In a brief essay, discuss how differentiation strategies and cost leadership strategies affect international marketing decisions. Provide examples of firms that use both strategies
What will be an ideal response?
A differentiation strategy requires marketing managers to develop products as well as pricing, promotional, and distribution tactics that differentiate the firm's products or services from those of its competitors. Rolex has implemented a differentiation strategy. Cost leadership can be pursued and achieved through systematic reductions in production and manufacturing costs, reductions in sales cots, the acceptance of lower profit margins, the use of less expensive materials and component parts, or other means. Timex adheres to a cost leadership strategy.
You might also like to view...
In the client-server architecture model, one or more clients provide services that are consumed by the server computers
Indicate whether the statement is true or false
According to Mintzberg, a monitor ________
A) obtains and interprets information that describes how well an organization is doing B) maintains relationships with individuals outside the organization C) seeks new opportunities to advance the organization's goals D) represents the organization during negotiations with employees or with outside entities E) participates in symbolic activities representing the organization