________ requires a detailed specification of how the sampling design decisions with respect to the population, sampling frame, sampling unit, sampling techniques, and sample size are to be implemented
A) Determination of the sampling frame
B) Selection of a sampling technique(s)
C) Determination of the sample size
D) Execution of the sampling process
D
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One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need
Which of the following relevant brand needs is most likely emphasized by an advertisement for a luxury car? A) problem removal B) sensory gratification C) normal depletion D) intellectual stimulation E) problem avoidance
The SWOT in SWOT analysis stands for ________
A) strengths, weaknesses, observations, trends B) strengths, weaknesses, opportunities, threats C) sales, waste, objectives, threats D) sales, work, objectives, trends E) services, work, opportunities, technologies